Built for Dutch SMEs, scale-ups, membership organisations and international teams around Amsterdam, Rotterdam, Utrecht, Eindhoven and teams serving the wider Benelux. Measured improvements to templates, assets, hosting and third-party code—not a synthetic score trick. We account for plain English with a structure that can support Dutch copy without duplicating layouts, iDEAL, SEPA and the payment service provider used by your organisation, and practical delivery in CET/CEST.
Dutch organisations do not need a generic overseas template. They need WordPress speed optimisation shaped around a digitally mature market where buyers expect speed, accessibility, privacy and straightforward information before making contact, internal ownership and the tools their customers already recognise. We compare lab and field data, then address server response, caching, rendering, JavaScript, images and third-party scripts in the order that affects users most.
Every engagement ships a before and after report with LCP, INP, CLS and TTFB numbers, the fixes that moved each metric and the code, config or infra change behind it. Nothing gets marked done on vibes.
Built for the Netherlands
Dutch SMEs, scale-ups, membership organisations and international teams operate in a digitally mature market where buyers expect speed, accessibility, privacy and straightforward information before making contact. We shape the WordPress speed optimisation around those buying habits, plain English with a structure that can support Dutch copy without duplicating layouts, direct advice, transparent scope and no unnecessary features, and the systems already used by the team. The result is a practical service plan for teams building trust and sustainable growth in the Dutch market.
Reduce the work needed to display the main message and enquiry action on typical mobile connections. For teams around Amsterdam, Rotterdam, Utrecht, Eindhoven and teams serving the wider Benelux, we define the local audience, ownership and follow-up route before implementation and account for iDEAL, SEPA and the payment service provider used by your organisation.
Improve category, product, basket and checkout paths without breaking personalisation or analytics.
Control image, font, query and component cost as editors publish more material.
We minimise unnecessary collection and document forms, analytics, processors and retention choices with the EU GDPR and guidance from the Autoriteit Persoonsgegevens, including data minimisation, retention and responsible handling of personal information in mind. Technical implementation supports your compliance work; it does not replace legal advice.
The delivery plan can account for iDEAL, SEPA and the payment service provider used by your organisation, pricing in euros, plain English with a structure that can support Dutch copy without duplicating layouts, and an EU data region when your processing, contracts or internal policies require it. We only add local integrations that serve a real customer or operational need.
Planning, reviews and support are organised around CET/CEST. We compare lab and field data, then address server response, caching, rendering, JavaScript, images and third-party scripts in the order that affects users most. Handover is written for the people who will publish, approve and support the site locally.
Local regulatory references are implementation context, not legal or regulatory advice. Your organisation remains responsible for confirming the obligations that apply to its sector and use of personal data.
A practical delivery process for Dutch teams, with decisions documented in CET/CEST and local operational requirements agreed before build work begins.
We capture CrUX field data, run Lighthouse and WebPageTest on representative URLs, profile the backend with Query Monitor and Server-Timing and write a ranked list of hypotheses by expected impact on LCP, INP and CLS.
Images converted to AVIF or WebP with correct sizes, fonts subset and preloaded, render-blocking CSS and JS resolved, third-party scripts deferred or proxied, hero resources preloaded and layout shift removed at the source.
Slow queries rewritten or cached, autoloaded options pruned, object cache wired to Redis, page cache layered with stale-while-revalidate and an edge CDN configured with correct cache keys and bypass rules.
We re-run field and lab measurements, deliver a before and after report, wire a performance budget to CI and show your team how to keep scores green when new plugins or content land.
A caching plugin is not a strategy. A generalist freelancer will not profile your database. Here is how we stack up on work that actually moves Core Web Vitals.
“WP Pro Devs delivered a fully functional website that met the client's expectations and attracted visitors. The team was responsive to the client's needs and delivered on time. The client was most impressed with the team's work speed and budget-friendliness.”
Pricing reflects scope and site complexity, not hours burnt. Pick a tier close to your needs or ask for a custom estimate after the audit.
Focused audit and quick wins on a standard marketing site. Core Web Vitals lift with frontend and cache fixes.
Full remediation across frontend, backend and CDN. Report, performance budget and handover session included.
Complex WooCommerce, membership or multisite work. Backend profiling, cart and search caching done right.
Ongoing performance retainer with field-data monitoring, CI budgets and quarterly regression sweeps.
We do not close a performance ticket on a lab score alone. Wins have to show up for real users on real devices over real networks.
Hero resource preloaded, image served in modern format at correct size, render path unblocked on mobile.
Long tasks broken up, third-party scripts deferred, main thread kept responsive under real interaction.
Explicit dimensions on media, font swap strategy set and reserved space for late-loading widgets.
PHP profiled, slow queries rewritten, autoloaded options pruned and page cache serving the bulk of traffic.
Performance, accessibility, SEO and best practices all measured and documented before we close the job.
Improvement verified on 28 day field data, not just a single lab run you can cherry-pick.
Cache keys, bypass cookies and purge rules set so logged-in and cart traffic never serves stale content.
Pull requests fail if LCP, bundle size or long tasks regress beyond the threshold agreed with you.
Your team gets a runbook covering budgets, monitoring dashboards and how to diagnose the next regression.
We are the silent performance team behind design and marketing agencies. Your client sees your audit, your report and your brand on every artefact. Our name never appears in the plugin header, the Slack channel or the handover docs.
Audit reports, dashboards and runbooks carry your brand, not ours.
One point of contact for every engagement. Shared Slack, weekly syncs, fast replies.
Retainer rates, bulk discounts and priority scheduling for agency partners.
We plug into your ClickUp, Linear, Jira or Notion. No tool switching, no friction for your team.
You send the staging access, current Lighthouse and any pain points the client has raised.
We run the baseline, write the ranked hypotheses and send you a partner rate quote. Never shown to your client.
You mark up, brand the proposal and present it on your letterhead at your price.
Your client signs off on your terms, with your brand, and pays you directly.
Silent work on branded staging. No vendor credits, no email signatures, no footer links from us.
You review the before and after, accept handover and ship the report to your client under your agency name.
Share the URL, current pain points and any target metrics. A performance engineer will respond with a baseline snapshot and a written scope within one business day.