Inventarisatie en scope
We bespreken doel, contentmodel, gebruikersrollen, integraties en randvoorwaarden. Scope en technische aanpak leggen we schriftelijk vast.
WordPress plugins en blokken voor Nederlandse bedrijven
Maatwerkplugins en Gutenberg-blokken voor organisaties die betrouwbare, onderhoudbare WordPress-functionaliteit nodig hebben.
Onze aanpak
Gebouwd voor jouw contentmodel.
We bouwen WordPress-functionaliteit die past bij je contentmodel, workflows en technische stack. Geen generieke uitbreiding die je later moet repareren, maar duidelijke code met aandacht voor performance, beveiliging en beheer.
Van een custom post type tot een uitgewerkt Gutenberg-blok: iedere oplossing wordt getest, gedocumenteerd en zo ingericht dat je team ermee kan werken.
- Component- en architectuuraudit vóór de bouw
- Native WordPress-blokken en ACF waar passend
- Tests en performancecontrole vanaf dag één
Zo werkt het
Van idee tot stabiele release in vier stappen.
A practical delivery process for Dutch teams, with decisions documented in CET/CEST and local operational requirements agreed before build work begins.
Ontwerp en ontwikkeling
We ontwerpen de interface en ontwikkelen plugin- of blokfunctionaliteit volgens WordPress-standaarden.
Testen en beoordelen
Code review, functionele tests, toegankelijkheidscontrole en performancecontrole vóór staging.
Livegang en overdracht
We deployen gecontroleerd, leveren documentatie en leggen je team uit hoe de nieuwe functionaliteit werkt.
Voor Nederland ontwikkeld
Hoe plugin- en blokontwikkeling in Nederland werkt
We bouwen voor Nederlandse teams die duidelijke workflows, betrouwbare integraties en onderhoudbare WordPress-code nodig hebben.
Voorbeelden
Editorial block
Give content teams a controlled component with the right fields, variants and accessibility behaviour. For teams around Amsterdam, Rotterdam, Utrecht, Eindhoven and teams serving the wider Benelux, we define the local audience, ownership and follow-up route before implementation and account for iDEAL, SEPA and the payment service provider used by your organisation.
Business workflow
Turn a repeated manual task into a permission-aware WordPress workflow with a clear audit trail.
Product integration
Package an external service or data source behind a stable WordPress interface.
Aandachtspunten
Privacy and responsible data
We minimise unnecessary collection and document forms, analytics, processors and retention choices with the EU GDPR and guidance from the Autoriteit Persoonsgegevens, including data minimisation, retention and responsible handling of personal information in mind. Technical implementation supports your compliance work; it does not replace legal advice.
Local operations and integrations
The delivery plan can account for iDEAL, SEPA and the payment service provider used by your organisation, pricing in euros, plain English with a structure that can support Dutch copy without duplicating layouts, and an EU data region when your processing, contracts or internal policies require it. We only add local integrations that serve a real customer or operational need.
Delivery in your working day
Planning, reviews and support are organised around CET/CEST. The build includes namespaced code, capability checks, sanitisation, escaping, upgrade paths and documentation instead of hiding business logic in a theme. Handover is written for the people who will publish, approve and support the site locally.
Local regulatory references are implementation context, not legal or regulatory advice. Your organisation remains responsible for confirming the obligations that apply to its sector and use of personal data.
Inbegrepen
Alles voor betrouwbare WordPress-functionaliteit.
- Custom Gutenberg blocks with proper block.json metadata
- Dynamic render via render.php or render_callback
- View script modules for frontend interactivity
- Block patterns, variations and block styles
- Custom plugin architecture with activation and uninstall hooks
- REST API routes with schema validation and permission callbacks
- Deprecations, migrations and backward compatible attributes
- Full i18n with text domain, POT file and translator comments
- PHPStan, WordPress Coding Standards and PHPUnit coverage
- 30 day post launch support included
Onze vergelijking
Waarom teams ons kiezen voor maatwerk.
Neet all plugin work is equal. Here is how we stack up against a typical freelancer and a traditional agency.
WP Pro Devs
Freelancer
Traditional agency
Gutenberg engineers only
✓
—
—
Fixed quote before work
✓
—
✓
block.json, dynamic render, view modules
✓
—
—
Deprecations and migrations included
✓
—
—
White label friendly
✓
✓
—
Gebruikelijke doorlooptijd
2 to 10 weeks
Varies
3 to 6 months
Vanafprijs
€3k
€400
€15k+
Post launch support
30 to 90 days
Geen
Retainer only
WP Pro DevsAanbevolen
- Gutenberg engineers only✓
- Fixed quote before work✓
- block.json, dynamic render, view modules✓
- Deprecations and migrations included✓
- White label friendly✓
- Gebruikelijke doorlooptijd2 to 10 weeks
- Vanafprijs€3k
- Post launch support30 to 90 days
FreelancerVergelijken
- Gutenberg engineers only—
- Fixed quote before work—
- block.json, dynamic render, view modules—
- Deprecations and migrations included—
- White label friendly✓
- Gebruikelijke doorlooptijdVaries
- Vanafprijs€400
- Post launch supportGeen
Traditional agencyVergelijken
- Gutenberg engineers only—
- Fixed quote before work✓
- block.json, dynamic render, view modules—
- Deprecations and migrations included—
- White label friendly—
- Gebruikelijke doorlooptijd3 to 6 months
- Vanafprijs€15k+
- Post launch supportRetainer only
Wat klanten zeggen
Prijzen
Transparante prijzen, geen verrassingen.
Fixed quotes before work begins. Choose the tier that fits your scope or ask for a custom estimate.
Starter €3k to €6k
One custom Gutenberg block with clean editor UX, dynamic render and full i18n.
- One custom Gutenberg block
- Editor and frontend views
- block.json with strict attributes
- Full i18n and POT file
- 30 day post launch support
Studio €6k to €9k
Multi block plugin with patterns, variations and a small admin settings screen.
- Up to 4 custom blocks
- Block patterns and variations
- Plugin wrapper with activation hooks
- Basic admin settings screen
- WordPress Coding Standards
- 60 day post launch support
Scale €9k to €19k
Full plugin product with REST routes, admin UI, migrations and PHPUnit coverage.
- Unlimited blocks within scope
- REST API routes with schema
- Custom admin UI with React
- Deprecations and migration script
- PHPUnit and Playwright coverage
- 90 day support plus 1 training session
Enterprise €19k+
Commercial plugin build with licensing, update server and a dedicated engineer.
- Everything in Scale
- Plugin licensing and update server
- Dedicated WordPress engineer
- SLA with priority response
- Ongoing retainer available
- Custom handover and onboarding
Kwaliteitsstandaarden
Iedere release wordt zorgvuldig getest.
A plugin is not done until it passes our internal checklist. Nee shortcuts, no loose ends.
WordPress Coding Standards
PHPCS with WordPress ruleset clean on every file. Nee silenced warnings, no selective excludes.
PHPStan level 8
Static analysis at level 8 with WordPress stubs. Types on hooks, filters and REST responses.
PHPUnit coverage
Unit and integration tests for core logic, REST routes and migration paths. CI gates on green.
Playwright editor tests
Real Gutenberg browser tests. Insert block, edit attributes, save, reload, assert output.
WCAG 2.2 AA accessible
Keyboard flow in the editor, labelled controls, semantic output, contrast checked in all themes.
Deprecations verified
Every attribute change ships a deprecation. Existing content rendered against prior versions in tests.
i18n and POT files
Full text domain coverage, translator comments, POT generated on build, RTL friendly markup.
Clean, documented code
Inline docs, PHPDoc blocks, README and a changelog your team can read.
Packaged and tagged
Build script, ZIP artifact, semver tag and release notes for every shipped version.
Voor bureaus
Jouw klanten. Onze code. Jouw merk.
We are the silent engineering team behind dozens of design and marketing agencies. Your client sees your work, your invoice and your brand. Our name never appears in the plugin header or the editor.
- 01
Fully branded delivery
Plugin header, readme and admin screens carry your brand, not ours.
- 02
Dedicated partner engineer
One point of contact for all your plugin work. Shared Slack channel, weekly syncs, fast replies.
- 03
Transparent partner pricing
Retainer rates, bulk discounts and priority scheduling for agency partners.
- 04
Your stack, not ours
We plug into your Linear, ClickUp, Neetion or Jira. Nee tool switching, no friction.
Zo werkt het
01
Stap 1
Brief the scope
You share the block or plugin specification in your stack. Linear, Neetion, wherever you already work.
02
Stap 2
Scope and partner quote
We write a detailed technical specification and send you a partner rate quote. Never shown to your client.
03
Stap 3
Add margin, quote your client
You mark up, brand the proposal and present it on your letterhead at your price.
04
Stap 4
Client approves the scope
Your client signs off on your terms, with your brand, and pays you directly.
05
Stap 5
We build under NDA
Silent build on branded staging. Nee credits in the plugin header, readme or editor UI.
06
Stap 6
Deliver as your own
You review, accept handover and ship the plugin to your client under your agency name.
Veelgestelde vragen
Wat teams ons vragen over plugins en blokken.
Do you support Dutch teams during local business hours?
Ja. Planning, reviews and support can be organised around CET/CEST. We agree response expectations, meeting windows and escalation contacts before the project or care plan starts.
How do you account for GDPR and Dutch privacy expectations?
We apply data minimisation, secure handling and privacy-by-design practices to forms, analytics, integrations and hosting decisions. We document the technical choices clearly, while your legal or data-protection adviser confirms the obligations that apply to your organisation.
Can you migrate our legacy shortcodes or ACF blocks to Gutenberg?
Ja. We map your existing shortcode attributes to block attributes, ship deprecations so old content keeps rendering, and provide a migration script where bulk content conversion is needed.
Will the plugin work with our existing theme?
Ja. Our blocks use theme.json tokens and the standard block supports API, so they pick up your typography, colour palette and spacing scale automatically. Nee hardcoded styles that fight your theme.
How long does plugin or block development take?
A single custom block with editor and frontend takes 2 to 3 weeks. A multi block plugin with REST routes and admin UI takes 5 to 10 weeks. You get a firm timeline in your written estimate.
Do you sell plugins, or build them for us?
We build bespoke plugins for you. You own the code and the distribution. We can also help package, licence and ship a commercial plugin product if that is the goal.
Start je project
Vertel ons wat je wilt bouwen.
Share your plugin or block requirements and a WordPress engineer will respond with a written estimate and timeline within one business day.
- Free scoping call and written estimate within 24h
- Fixed quote before any work begins
- WordPress engineer on your project from day one